Attribution for music
Know which adsactually drove your streams.
Attribute connects every dollar you spend on Meta, TikTok, and YouTube to the streams it produced, release by release.
Free to use. Connect your accounts and see what drove your latest release in minutes.
AttributeAttribution
The gap
Every ad platform takes credit for the same streams.
Meta, TikTok, and YouTube each count conversions their own way, and none of them can see the streams that actually landed on Spotify, Apple Music, or YouTube Music. So the one number that matters, what your spend truly earned, is the one no platform shows you.
How it works
See which dollar drove which stream.
Attribute reads every ad platform’s conversions and matches them to the streams that followed, release by release, instead of taking each platform’s word for it.
And the numbers stay honest. Attribute counts only the streams it can observe, so the figure you plan against is one you can prove.
Where it leads
Attribute is where it starts.
Attribute is the attribution layer at the core of MAVA. When you’re ready to act on what it shows you, the full platform turns the number into the next move.
Attribute
Cross-platform attribution for music.
- Cross-platform attribution for every release
- Observed-only counting, paid vs. organic
- Cost per stream, split by ad platform
- Daily streaming updates
- Unlimited releases
The full MAVA platform
Everything in Attribute, plusStrategy
Reads the release and recommends the next move for your team to apply.
Stop Loss
Automatically pauses the ad sets that aren’t earning their cost.
Breakouts
Catches organic momentum while it’s surging and helps you fuel it.
Get started
See which ads earned your streams.
Connect your accounts and run your next release on numbers you can prove.
Free to use, no card. Upgrade to the full platform whenever you’re ready.